When NOT to List Your Home
- Marissa Torres
- Jan 23
- 3 min read
Updated: Feb 5
Knowing When to Wait: Local Advice on Timing, Strategy, and Selling Smart in San Bruno

Here’s something you won’t hear most Realtors say: Sometimes, it’s better NOT to list your home.
Maybe it’s not the right season. Maybe you’re not emotionally ready. Maybe the market isn't aligned with your goals — or you just need a better plan.
Whatever the reason, I’ll say this clearly: I will never encourage you to list just because it’s “a good time.” I’ll encourage you to list when it’s the right time — for you.
Three Times I Might Say: “Let’s Hold Off”
1. You're Feeling Pressured, Not Prepared
If you're stressed, uncertain, or overwhelmed — that energy shows up in the sale. You deserve to feel confident and clear before listing.
2. You’re Expecting a Price the Market Won’t Support (Yet)
I’ll always fight for your value. But I’ll also be honest about what’s realistic — and help you plan accordingly if you want to wait.
3. You Have No Plan for What Comes Next
Selling without knowing where you’re going adds unnecessary pressure. Let's get clear on your exit and next steps before we start anything public.
What Can We Do Instead?
Explore Off-Market Options
I often connect sellers to qualified buyers privately, without staging, showings, or pressure. This allows for flexibility and discretion.
Prep Quietly and Strategically
We can start getting your home ready behind the scenes — with no public listing timeline. Think of it as intentional momentum.
Talk Honestly About Your Goals
Sometimes, what you really want is more time, a smooth transition, or clarity about your next move. I can help you get there — even if you don’t list this month.
Why I Take This Approach
I’m not here for volume. I’m here for relationships that last — and that means telling the truth, even when it means waiting.
When we work together, my advice is personal. It’s strategic. And it’s 100% in your best interest — not mine.
Thinking About Selling — But Not Sure It’s the Right Time?
Let’s talk through it.
I’ll give you honest feedback, real data, and thoughtful options — including the option to not do anything right now. Because you deserve a process that feels aligned. And sometimes, the smartest move is patience.
The Importance of Timing in Real Estate
Timing is everything in real estate. It can make or break your selling experience. Understanding the local market trends in San Bruno is crucial. The right timing can lead to a quicker sale and a better price.
Understanding Market Trends
San Bruno has its unique market dynamics. Keeping an eye on these trends can help you decide when to sell. Whether it's seasonal fluctuations or economic shifts, being informed is key.
Seasonal Considerations
Spring and summer often see more buyers. Families prefer to move during school breaks. However, selling in the off-season can also have its perks. Less competition can mean your home stands out more.
Preparing Your Home for Sale
Before you list, consider how to make your home more appealing. Small updates can have a big impact.
Simple Upgrades
Think about fresh paint, landscaping, or minor repairs. These changes can enhance your home’s value.
Staging Your Home
Staging can help buyers envision themselves in your space. It’s worth considering, even if you choose to wait before listing.
Building a Strong Relationship with Your Realtor
Choosing the right Realtor is essential. You want someone who understands your needs and the local market.
Open Communication
A good Realtor will keep you informed. They’ll provide insights and advice tailored to your situation.
Trust and Transparency
You should feel comfortable discussing your concerns. A trustworthy Realtor will prioritize your best interests.
Conclusion
Selling your home is a significant decision. It’s not just about timing; it’s about feeling ready. If you’re contemplating selling, let’s chat.
I’m here to provide guidance, support, and a personalized approach. Together, we can navigate this journey smoothly.
Marissa
📞 650-296-3036
📍 San Bruno Real Estate Specialist
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Remember, sometimes waiting is the best strategy. You deserve a process that feels right for you. 🏡✨



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